So when I heard of the new Mac mini, with its svelte design, $1000 bucks or so pricepoint, Front Row software which lets you launch videos, music and photos via a remote control (also provided) I thought of a new story angle - Is Steve Jobs targetting the living room and therefore, can the Mac mini be viable alternative to Microsoft's Media Centre PC and DVD recorders in the market?
So I contacted Apple Singapore's PR agency and asked for a review unit of the Mac Mini plus a DVI to composite converter (necessary because Mac Mini only has a DVI output - basically our computers outputs to our monitors via VGA or DVI while our DVD players outputs to our normal TVs via composite, S-video and component, so linking a PC to a TV is not so easy) I checked Apple's website and found that the accessory - the DVI to composite converter cable exists. I also explained to the PR my angle to the story, which was to test it like a Media Centre PC
The Mac mini took eons to arrive in Singapore, and was something like 4-5 weeks after I made the request. When it finally came, the package came with the Mac mini, a 20 inch beautiful Apple display, a real super cool white keyboard and the yucky new Mighty mouse. I didn't need the latter 3. More importantly, there was no DVI to composite cable. Even better, there was no DVI cable so I figured I had to use my fingers to connect the Mac Mini to the display. Fortunately. I have a DVI HP 19 inch LCD monitor at home so I used my exisiting DVI cable.
But that didn't solve my problem as I still couldnt connect the Mac Mini to the TV! I contacted Apple PR again to see if they could get that Apple DVi to comp coverter plus I asked if Apple could help me get any third party TV tuner that could record TV programmes into the Mac mini. I also figured that the iPod hifi would be great since I needed a good sound system to test the Mac Mini with. Amazingly, Apple doesnt have the DVI to composite converter (remember this is like a few months after Mac Mini was launched worldwide), at least not in Singapore for media to test. Apple did kindly send me the iPod hifi, and they even threw in the iPod nano and a cool leather case (the latter 2 i didn't request or need for my review). As for the third party tuner,
"We have checked with the resellers for you with regards to any third party product which allows the Mac mini to be converted into a recorder. Good news is, yes, there are currently two products - EyeTV and the EvolutionTV – that allows Mac mini to record programs. However, as they are not distributed by Apple, we are unable to get loans from them." this was the response. So I called the two local distributors, the contact was kindly proivided by Apple's PR. The first number I called, I spoke with this guy for like 10 mins, trying to explain to him what I was doing and asking him for a review unit for loan to test, he obviously had zero idea of what i was doing and rejected me. I called the second number and it was a fax machine.
So here I am now. I have the mac Mini and iPod hifi and my old Philips Pixel Plus Tv, but I can't test the Mac Mini for its living room functions since I don't have (1) DVI to composite cable (2) TV tuner and recorder (3) no cable between iPod hifi and the Mac mini. I can buy the latter from Sim Lim but that means taking a trip down. So the article, which was thought of by me and would have probably given a lot of good publicity for the Mac mini's use as a Media Centre alternative is not going to happen. I'll probably just run a review of the Mac mini as a PC, linked to my LCD screen - which is really boring. BTW, I even asked them to help me set up Boot Camp (the software that lets you run Windows XP on the Mac) on the Mac Mini for me to test, but again was turned down and I had to do it mysel. (I didn't bother in the end)
This whole saga is ending like a joke. So why I am writing this blog? Especially since I've gone pass the pissed stage? I don't know whether it's Apple's fault or its PR's fault, but my message is this - PR is about making things easy for the journalist. When a journalist comes to you with a story angle, especially one that is probably positive for the vendor, please go out of the way to make sure he gets everything he needs. I feel that in this case, Apple should have gone out of the way to get me that DVI converter, call the third party distributors to get me the TV tuner. I didn't even bother to ask for the Mac Mini to iPod hifi audio cable.
Why should vendors and PRs care?
Because, at the end of the day, you got to help us to help you. Because there a zillion other products in the market to test, and you can be sure that the journalists will spend more time with the stuff that comes to him without him needing to move mountains. And the next time Apple comes up with a new product, I'll just go for the straight angle and think of anything creative or out of the box. Which is sad, coz I have always thought of Steve Jobs as a super creative guy and Apple a super creative company.
For the record,
Mac Mini - is really cool by itself, everything u need in a PC is packed into this svelte and slim device, it is also amazingly silent,
iPod Hifi - is a superb device, I plugged in the iPod nano into a little dock at the top of the hifi, press play and it sings. beats my wife's 14-year old Pioneer mini hi-fi (which is still around coz they don't make mini fi-fis like they used to anymore)
20 inch Apple display - it's still in the box, I didn't have time to test
iPod nano - wow, no wonder Creative is crashing
iPod nano leather case - wow again, can't explain, it's just wow
Mighty Mouse - sucks real bad compared to my Logitech G5, mouse is one of those things that a good design won't hide the flaws
the white keyboard - fantastic, good tactile feel, big keys, 2 USB ports
Mac Mini as a Media Centre alternative? absolutely have no idea