Tuesday, November 13, 2007

Confessions of a not-quite-reformed gaming addict

Confessions of a not-quite-reformed gaming addict
With more horror stories about kids who end up broken as cybergaming addicts, OO GIN LEE bares all
By Oo Gin Lee
IT was 1989. One week before the final exams in my first year at NUS Law School. My ambitions were all messed up.
I should have been preparing to ace my grades but the only card up my sleeves was my foolish but foolproof strategy to conquer Japan as shogun Oda Nobunaga.
That year, almost two decades ago, I had discovered the wonders of strategy-based computer games in the computer labs of Raffles Hall and the law library.
While my classmates laboured over 50-page legal cases and my hostel mates worked on assignments, I was irrigating fields in my provinces and whipping my men into fighting fit machines.
I knew I should be studying but somehow I just could not stop playing. One hour more. Half hour more. Oh, it's morning already? Time to sleep.
I would have suffered utter defeat at the exams hall but for my tutorial and hostel mate, who literally ripped out the twin floppy disks from the PC and crushed them with her scrawny hands.
Without Honshu to conquer, I switched on my afterburners for a one-week non-stop study quest for my salvation. I passed by a whisker of Cs and Ds, and learned one big lesson - if I wanted to return to the fight, I had to first balance work with play.
All these years, I never stopped cybergaming, through my studies to my career, to marriage and fatherhood.
But I never faltered when it came to the crunch - should I continue blasting aliens or attend to my crying baby? Should I continue playing after 3am or face the wrath of my wife?
When I was an undergraduate, cybergamers were a novelty. Some called us freaks. Today, you would be hard pressed to find a male youth of sound mind who has never played video games.
I can only sympathise with the kids today with the tough choices they have to make everyday. In my university days, it was text-heavy single player games on tiny monochrome screens. Today, it is massively multiplayer online games (MMOG)with dazzling graphics and movie cut scenes on super sharp LCD screens.
Modern MMOGs like World Of Warcraft - where you join thousands of other gamers to explore virtual lands and thrash monsters - make money from the monthly S$20 subscription that we pay. These game companies keep adding new exciting places to explore and new super-duper weapons to die for to keep their cash registers ringing. They are designed to be addictive from the beginning.
So what draws millions of gamers around the world these addictive MMOGs?
Some, mostly females, play to make new friends for chit-chat and share recipes while throwing virtual fishing lines into ponds.
Some, especially the younger kids, do it out of peer pressure to show that they are with the 'in' crowd.
Many men are out to flex their more powerful armour and swords and display their virtual alpha male instincts to kick the posterior of their weaker fellowmen.
Even corporations are in - setting up sweatshops in third world countries to accumulate rare game items and virtual gold to sell to real players who are just are willing to fork out real dough for virtual goods to get a headstart.
You even get spam in your in-game mail systems with companies offering you the best real money to virtual currency exchange rates.
But for the most of us, we are just there to have a jolly good time exploring new lands and develop our lowly level one peasant into a level 99 superman.
I probably would have scored more As and Bs and drank more booze if I played less games.
But give up on commanding arquebusiers and samurais, cutting up aliens for research, transforming into a black panther and exploring infernal mountains on a flying griffin? No way.

Monday, October 29, 2007

Do PR firms pay for their staff's mobile number?

One PR exec from Text 100 now adds her mobile number to her media invite, when she previously did not. Good job!

But what is of greater interest is the feedback I received some an experienced in house person this morning that the reason why some pr execs dont put in their mobile number is because the firm does not pay for their mobile phones.

Anyone can share their experiences? At SPH, they pay us $28 subsidy a month but if you are on StarHub, u need a 21 mth contract to get it. Anyway I pay over $100 every month for my mobile from my own pocket :)

Friday, October 26, 2007

Wake Up Call For the PR industry

I swore never to post another anti-PR blog but in four months since I have rejoined full-time journalism, I have to say I am amazed at how bad the level of PR has dropped in Singapore.

I am sorry but I am breaking my rule from sheer frustration.

Today, I received a press release from a local game company saying it was appointing a well known US game distributor for its upcoming game. So I called the PR exec from the agency listed in the release. I asked him why this particular US distributor was selected when I thought it was supposed to be another. Then I asked him - what about the game cards - who will be distributing them? His response - "Oh for that it's best you call my client directly."

Right, "then why should I even bother calling you?" came my swift response. In my seven years of journalism, I have never heard such a response. The correct answer, is "I will check with my clients and get back to you OR I will check with my clients and ask them to respond"

Just yesterday, another PR from another international firm did an even more amazing thing - he called my home phone. I didn't exactly answer the call because I missed it but my mobile rang immediately and I asked him if he had just called my fixed line. He said yes. I went "Why in the world are you calling my home number? How did you even get it in the first place" His answer - "Oh it's in the database."

This guy has been causing me extreme pain recently. He called about two weeks ago to ask me to see if there was any opportunity to feature his client's products in our upcoming Tech Buyer's Guide. His client, incidentally is one of the top three computer giants in the world. I told him I did not have any documentation so asked him to send me more information. He asked me if I had seen the Christmas catalogue which I did but I told him I could not use it as it was written for consumers and lacked the tech specs. So I asked if he could send me the actual spec sheets and press releases. He did, all 10 documents. So yesterday I asked him if there was a one-page summary which I could read of all the products without opening 10 blinking documents. He suggested, again, that I could read the Christmas catalogue. Back to where we started.

I told him the catalogue wont do and asked him if there was a one page summary. He said no. At this point I lost it. I told him: "Go create one. I'm not trying to be nasty but I know you are new. My advice to you is that you should look at PR as not being mailboxes but as salespersons. You have to sell your stories to the journalists." I could have easily told him I was not interested and that was the end of the matter but because he is new and he has been trying hard, I gave him a earful with the hope he can improve. For the record, I have received his summary today although he still has a lot to learn about selling.

If you think this is bad, there's more. One PR exec I met wore a black party dress and a bola hat to an interview. The same person asked if DL would be keen to do contests with giveaways from her client. I said: " You need to speak to Grace for that." She went: "Who is Grace?"

There are a lot more examples over the last four months but these are just some I can remember from the top of my head. I do not know if the problem is vendors are expecting too much from their agencies or if the standard of the agencies have generally dropped to horrendous proportions. But here are my suggestions for anyone who wants to take me seriously:

(1) Please put your mobile phone in your name card and your press releases - This is PR 101. Why? Because Journalists dont like and sometimes cannot wait. They need instant connections. If my mobile number is on my card I dont see why PR execs cant do the same. I know some reporters dont answer calls and dont leave mobiles. But PR execs are the sellers, from a professional perspective, you have to leave your mobile number.

Just last week I tried calling a PR exec who works for a company who has a nice poshy office with lots of open space. Her client is one of the leading printing and imaging companies. I found her card and called her DID. She was not there. There was no mobile phone number on the card. I called the main line but they refused to give me her mobile number. So I called her client directly. The next thing I knew, the PR exec tried to call me frantically.

(2) Build a relationship with the media
It's not that we love to be sucked up to but if you see PR as a sales job then you will understand that journalists get tons of calls emails and pitches everyday. If we know who you are, it helps you better in your pitch. In any event, when PR agencies pitch for a new account they always boasts about how well they know the journalists. That's one of the reasons they are hired, yet I can count with one hand the number of invites I have received to go for a drink or a meal with a PR agency when the lunch is not with their client.

Barr & Chan is exemplary in building relationships. When I left ST back in 2002, only two PR agencies bought me lunch, the other was Liana Teo who was from MDK. To me, to buy a journalist lunch when you least needed him is the sign of a truly good PR. Years on, I introduced Barr & Chan to McAfee and Liana to HP. Jasmine Ee from Orion PR and Hui Peng from McGallen are PRs who will buy me a drink or lunch for no bloody reason at all. They have become like friends instead of just PR agencies and they always get recommendations whenever a disgrunteld client ask for a recommendation.

Having a relationship with the journalist is not enough you still need to have a good pitch - but at least half your battle is won.

(3) Know the journalist
Every journalist is differnt just as every consumer is different. Dell's Francis Huan is a good example. He recently called me to pitch a review for thie new Dell XPS 420. A typical PR pitch is - Hey Gin Lee my client has launched a new gaming desktop with solid new curves and looks and lah di da. Francis went: "Hey Gin Lee would you be interested in our new XPS 420, which I am giving you as an exclusive review after CNet but since the article is embargoed till end of month you wont lose out. This thing is our hot gaming machine with Blu Ray Nvidia 8800 GTX graphics dual displays Quad Core processors and more." I immediately said yes. He didnt have to explain why dual displays Quad Core and 8800 GTX is cool, becoz he knows I am techie, he knew I would be dying to try this machine out. The same pitch may not work for someone who is less techie. Similarly trying to pitch me a story using a Christmas catalogue written for consumers is a sure recipe for disaster

Every journo also has different preferences, some are haughty some are friendly some like beautiful girls some like intelligent minds - its important to know each journalist well to pitch effectively. Also each journalist has a preferred mode of communication. For me, please call my office line first. if i am not there call my mobile pls do not leave a voice mail if u still cant get me, drop an SMS and an email. Under no circumstance, unless you are in a car accident outside my house and you need an ambulance, should you call or even have my home number.

That's it for now. Will update again when I can find the time.

Tuesday, October 03, 2006

Test


Test

- This blog was updated through my M1 mobile phone.

Friday, August 11, 2006

Is that a phone or a scanr?

Take a pix of a business card with your camera phone. E-mail it to ScanR



It sends you back a vcf file. Super!




Download the vcf file straight into your Outlook or Phone Contacts List. Check out the accuracy! Mind boggling!

Monday, July 31, 2006

Singapore loses fastest SMSer record

Kimberley Yeo became the fastest SMSer in the world back in June 2004 when she clocked over 43 seconds to thumb this phrase

"The razor-toothed piranhas of the genera Serrasalmus and Pygocentrus are the most ferocious freshwater fish in the world. In reality they seldom attack a human" as fast as possible and no built-in aids that automatically finish words were allowed."

That record has since been beaten by a Utah teen called Ben Cook who hit 42.22 seconds to set a new record.

Guess Singapore needs to find its next winner or Kimberley needs to do some mega speed training on those thumbs!

Sunday, July 30, 2006

K800i The phone is now the camera



Hi, this picture was taken with a camera phone. Yup, with the new Sony Ericsson K800i, the phone has truly become the camera. This 3.2 Megapixel camera phone may not yet best a digital camera with the same resolution, but it is definitely the best I have ever seen. Here are some pictures that i took.



OK, I started off with the close up shots. This is as close as I can get the phone to the image and getting within auto focus capability. Amazingly clear. It's no wonder the P990 is going to have a business card scanner software built in!



Ok, I tried to take a real close up shot of the words. Could not get an auto-focus with this.



Same as picture above but now I turned my macro function on. Much better quality. Pretty amazing for a camera phone, if you ask me.





More close up shots, taken at normal auto mode, not even macro mode. Pretty good!



Night shot of my pool. All the pictures so far are taken without flash.



This was taken with flash. Compare this with the next picture, same location without flash. I also tried using flash for day and close up shots - it sucks.



Much better without flash.



Coming out of the AYE via Merchant Road exit, my wife took this picture. Pretty good for 60 km/h



Night shot. No flash. Stationary.



Shot from my window. No flash. Really really good.



Another view.





The inside of my Odyssey.

I forgot to mention that the phone also has an automatic mobile blogging service. After you take the picture, you can choose "Blog" and you are automatically brought to a mobile Blogger page. Just input your caption and title and you're pictures are online! The phone automatically assigns a blog site to you, and reminds you what that address is via an SMS. You can check it out here

Has Google Become A Little Evil?

One of the linchpin behind Google's philosophy is "Do No Evil." But what happens if rivals threaten with new search engines? According to this article Google is making sure that Google remains as the default engine, come hell or high water. The latest version of Google Toolbar for IE has a strange new feature: it keeps Google as the default search engine, even if another software tries to change the settings.

According to the author of the article, even if you disable "Search with Google" from the toolbar, and kill GoogleToolbarNotifier.exe, everytime you load IE, Google Toolbar launches GoogleToolbarNotifier.exe once again. The only way to get rid of the notifier is to delete the folder C:\Program Files\Google\GoogleToolbarNotifier.

Has Google Become A Little Evil?